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An alternative to the Yoast SEO plugin.

The All In One SEO Pack has a few unique features that make it different than Yoast, like auto-generated description tags, canonical tag support and a “bad bot” blocker.

As you might expect from Bing, Bing Webmaster Tools is good…but not nearly as good as Google Search Console.

But if Bing is important to you, this tool tells you everything you need to know about your site’s visibility in Bing. Cool Feature: Bing has a surprisingly good keyword research tool (see image below). And it can hand you keywords that the GKP will NEVER reveal.

A clean and straightforward site auditing tool. Provides info on site loading speed, HTML errors, and click depth.

Bright Local is an excellent tool that does insanely comprehensive local SEO site audits.

Cool Feature: Find duplicate or incorrect citations that are floating around online. Helpful if you recently changed address or just want to make sure your NAP citations are consistent around the web.

A nifty tool that reveals how a search engines spider sees your site. If you check out the screenshot below you’ll notice that search engine spiders get a very different view of our websites than us humans do.

A bit clunky to use, but Clusteric provides a ton of features like site audits, competitor analysis, search visiblity and more.

ContentKing is similar to many other SEO audit tools on the market. With one major difference: it proactively crawls your site and notifies of you of any issues that crop up.

Dareboost is a robust website performance testing tool. Not only does the tool size up your site’s loading speed, but it tells you EXACTLY how you can fix issues that are slowing things down.

Deep Crawl lives up to its name. It scans every page on your site and gives you a comprehensive report that lists out you how many H1 tags you have on each page, noindexed pages, broken internal links, broken external links etc. Heck, it even tells you if your Twitter Card descriptions are too long.

EasyRidir makes redirecting traffic between different domains super easy. Just enter the URLs you want to send people from (and to), and the tool gives you DNS info that you can use to manage 100% of the redirects.

Forecheck crawls your site to uncover issues that may be holding you back from Google’s first page. It also color codes its reports so you know which issues to tackle first.

If you’re serious about SEO, you need to use Google Analytics. Enough said.

Cool Feature: Go to “Acquisition” –>”Search Console”–> Landing Pages. This will bring up the pages on your site that get the most impressions and clicks from Google. Look at the CTR field to see your pages that get the best click-through-rate. Finally, apply elements from those title and description tags to pages that get a bad CTR. And watch your organic traffic move on up 🙂

When you link your Google Analytics to this free spam killer tool, it will add filters to your account that remove over 100 know spammy referrer websites from your list of referring domains. That way your GA data will be squeaky clean.

Google recently started to downrank sites that aren’t mobile friendly.

But how do you know if a page on your site is optimized for mobile? Just enter the URL into the Google Mobile-Friendly Test Tool…and you’ll get a simple “yes/no” answer from Big G.

You know Google uses your site’s loading speed as a ranking factor.

Well Google PageSpeed insights tells you whether or not Google sees your site as lightning-fast or snail-slow. It also hands you actionable suggestions that you (or your web developer) can use to speed things up.

Google Search Console is a suite of helpful tools straight from Google. You can see if you have duplicate meta data, how many pages you have indexed, security issues and more.

Cool feature: Go to “Overview”—>”Performance” to get a list of keywords that you currently rank for. Sort by “Position” so that your #1 rankings are at the top. Then scroll down until you find where you rank #10-#25 in Google’s search results. These are pages that you can sometimes push to page 1 with some extra SEO love (for example, pointing a few internal links to that page).

A WordPress plugin that creates an SEO-friendly sitemap of your site automatically. However, if you already use the Yoast SEO Plugin, you don’t need this as Yoast does the same exact thing.

Google Page Speed Insights checks your site’s code. GTmetrix actually loads your site.

When I want to judge my site’s real loading speed, I always defer to GTmetrix. It also gives you recommendations for getting your site up to speed (literally).

Want to know if your 301 redirects are set up correctly? Or how about canonical URLs? Or maybe you’re not sure if your robots.txt files are blocking Google from indexing your pages. HeadMasterSEO lets you check these potential issues on huge lists of URLs with ease.

Want to create Hreflang tags with ease? Aleyda’s excellent tool does the job right.

Do evil people steal your content? It’s possible for them to outrank you. To proactively prevent this, Kill Duplicate scans the web for content thieves. Cool tool but needs some UX work. For example, the UX is confusing. And some of the copy is in French.

LinkPatrol is an interesting WordPress plugin that shows you all of your site’s external links.

Cool Feature: If you need to remove or nofollow a bunch of links on your site, LinkPatrol makes it easy. Just choose a domain you want to remove or nofollow, and LinkPatrol will take care of them.

Lipperhey analyzes your site for technical SEO issues and provides a basic SEO content analysis.

A helpful (free) tool that makes sure you have a valid sitemap. The XML Sitemap Validator also double checks that the links in your sitemap work.

The Microdata Generator makes creating local SEO schema markup a breeze. This is perfect if you’re a local business (or have local SEO clients).

Just enter your basic biz info (like address, phone number, opening hours etc.) and you’re set.

OnCrawl is a solid site auditing tool. Like most others, this software gives you info on HTML issues…but also duplicate content, page depth and site performance.

Wondering if your site got dinged by Panda, Penguin or another Google penalty? The outstanding Panguin Tool will help you get to the bottom of it. Just link up Panguin with your Google Analytics and the tool will show if your organic traffic dip happened at the same time as a major Google update.